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OM, 6th Edition David Alan Collier, James R. Evans Test Bank


sample

1. Preproduction services of a value chain include warranty and claim services.
a. True
b. False
ANSWER: False

2. If the value ratio for a good or service is high, the good or service is perceived favorably by customers.
a. True
b. False
ANSWER: True

3. A pair of running shoes is an example of a durable good.
a. True
b. False
ANSWER: False

4. The intangible nature of a service makes it difficult to keep a competitor from copying a service encounter design.
a. True
b. False
ANSWER: True

5. Vehicles, furniture, and dishwashers are examples of nondurable goods.
a. True
b. False
ANSWER: False

6. The higher the customer participation in service processes, the more certainty a firm has with respect to service time and capacity.
a. True
b. False
ANSWER: False

$29.00 $35.00

Test Bank

Publisher: Cengage Learning; 006 edition (October 4, 2016)
ASIN: B01M7O7GC3

by David Alan Collier (Author), James R. Evans (Author)

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