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Book Name:Essentials of Marketing
Author name:By William Perreault and Joseph Cannon and E. Jerome McCarthy
Book Name: Contemporary Marketing
Edition : 4th Edition
Author name: Louis E. Boone, David L. Kurtz , Dr. H.F. (Herb) MacKenzie, Dr. Kim Snow
Book Name:Basic Marketing Research,
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019