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Book Name:Basic Marketing Research,
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019
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Book Name:International Marketing
Author name: Philip Cateora and John Graham and Mary Gilly© 2020
Book Name:Canadian Advertising in Action
Edition :11e edition
Author name: Keith J. Tuckwel
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Book Name:Global Marketing
Edition Number:10th Edition
Author Name:Mark C. Green
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Book Name: Advertising and Integrated Brand Promotion
Edition : 7th Edition
Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum