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Book Name:Basic Marketing Research,
Author name: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill 2019
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Book Name:Marketing The Core
Author name:Roger Kerin and Steven Hartley ©2020
Book Name: Advertising and Promotion An Integrated Marketing Communications Perspective
Edition : 6 Edtion
Author name: Michael Guolla George Belch
Book Name: Contemporary Marketing
Edition : 4th Edition
Author name: Louis E. Boone, David L. Kurtz , Dr. H.F. (Herb) MacKenzie, Dr. Kim Snow
Author name: Roger Kerin and Steven Hartley © 2021