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ADVERTISING AND INTEGRATED BRAND PROMOTION, 7TH EDITION THOMAS O’GUINN, CHRIS ALLEN, RICHARD J. SEMENIK, ANGELINE CLOSE SCHEINBAUM INSTRUCTOR’S MANUAL


Instructor’s Manual

Book Name: Advertising and Integrated Brand Promotion

Edition : 7th Edition

Author name: Thomas O’Guinn, Chris Allen, Richard J. Semenik, Angeline Close Scheinbaum

 

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